In data, outliers tell the real story.
In business, they set you apart.
The Outlier Approach
Outlier Media Strategies was built on one belief: small businesses are the heartbeat of every community. And every one of them has a story worth sharing.
We chose the name Outlier because in data, outliers are what stand out. Outliers are the unusual results that reveal something important. In business, being an outlier can feel different or even uncomfortable, but it’s often the very thing that makes you remarkable.
That’s why we blend storytelling with data to help small businesses highlight what makes them unique. Whether it’s boosting awareness, increasing engagement, or growing your online presence, our strategies are designed to turn what sets you apart into your greatest strength.
Meet the Team
Allison Dye
Founder & Digital Media Strategist
Allison combines a journalist’s curiosity with a marketer’s strategy. She holds a master’s in Digital Audience Strategy and a bachelor’s in Journalism from Arizona State University. From analyzing data to crafting engaging content, Allison turns insights into marketing strategies that resonate while keeping the audience front and center.
Demetri Dye
Business Operations
Demetri blends a decade of hands‑on construction and entrepreneurial experience with a sharp data‑driven mindset. He’s built protocols that resolve complex technical issues, led multi‑disciplinary teams, and delivered projects on time and under budget.
His entrepreneurial spark led him to launch his own fitness‑centric LLC in Los Angeles, where networking, relationship building, and strategic communication brought and kept high‑value clients.
With this blend of business acumen and hands-on execution Demetri can optimize customer journeys and drive sustainable growth. Whether orchestrating a cross‑functional rollout or diving into market analytics, Demetri turns complexity into clarity.